The Strategic Market Solution leverages the 4Cs framework as a rapid and efficient way to gain a deep understanding and broad perspective on market opportunities within your RFP. By exploring Company, Category, Consumer, and Culture insights, this project helps you develop distinctive strategic positioning that elevates your proposal above competitors.
Agents In This Project: Project Manager • Director of Strategy
🔍 Who is Response Brief Remedy For?
Agency Strategists: Develop compelling strategic narratives that showcase your agency's ability to solve complex marketing problems.
Business Development Teams: Uncover unique market insights that demonstrate deep understanding of the client's business challenges.
Pitch Team Leaders: Build a foundation of strategic thinking that elevates your entire RFP response and differentiates your agency from competitors.
Getting Started
- Create a new project and select "Strategic Market Solution" from the RFP category.
- Name your project and select your brand to maintain organization across all your RFP projects.
- Paste the full RFP document into the project briefing area along with any additional context.
For best results, have these ready:
- The complete RFP document
- Your RFP Checkup summary (completing this project first is highly recommended)
- Brand guidelines, "About Us" content, or relevant case studies
- Any initial strategic thinking your team has developed
Features & Highlights
- 4Cs Strategic Framework: For each C (Company, Category, Consumer, and Culture), you'll receive a Key Insight, Single-Minded Message, and RFP Response Context that identifies unique opportunities.
- Competitive Positioning Analysis: Identify gaps in the competitive landscape that your agency is uniquely positioned to address.
- Strategic Compilation: Receive a comprehensive summary of all key insights that can be used to inform your creative briefing.
- Gap Analysis & Opportunity Mapping: Identify critical tensions between current and desired states that your proposal can uniquely address.
Tips & Tricks
- For maximum impact, complete the RFP Checkup first and use those insights to inform your strategic exploration.
- Focus on quality over quantity when providing information – thoughtful details about the client's market will yield more distinctive insights.
- Use the final Strategy Compilation to directly inform your Response Brief Remedy, creating a seamless strategic flow.
- Be Kind, Please Refine: As always if you find that an output isn't what you're looking for and you want to clarify, improve or provide more information, simply click Edit to make changes in-line, or Refine to have the platform make changes for you.
Sample Case Study
A mid-sized agency received an RFP from a financial services company looking to attract younger investors to their platform.
The team used Strategic Market Solution to uncover a key insight: while competitors focused on simplifying investing terminology, cultural research revealed that Gen Z audiences weren't intimidated by complexity – they were skeptical of simplified messages that felt condescending.
This cultural insight, combined with consumer behavior analysis, led the agency to develop a strategic platform centered on "Sophisticated Simplicity" – respecting the audience's intelligence while making investing accessible.
The client was impressed by the agency's depth of understanding, noting that this approach stood out significantly from competitors who proposed standard "investing made simple" messaging.
Ready to go?
Explore our RFP Strategy video tutorials [Coming Soon] or connect with our support team to get the most from your creative development.