Ideas Made (Even) Easier
New Features Alert!
We’re super excited to introduce our latest platform updates, all designed to get you closer to the finish line faster with actionable insights, fresh ideas, and creative work you can immediately run with or refine to perfection. Let’s jump in!
Digital Marketing Gets More Focused
Our Digital Marketing Retargeting and SEM Campaign is being retired (it's OK, we gave it a nice wristwatch) and replaced by two more-focused project types:
Google Ads Campaign
A dedicated tool for developing strategic Google ad campaigns. Through keyword research, ad copywriting, and strategic planning, it selects the optimal ad types and helps you create compelling campaigns that boost your brand's visibility on Google.
Paid Social & Retargeting Ad Campaign
A strategic process for crafting engaging paid social and retargeting campaigns, especially effective for Facebook, Instagram, and LinkedIn. From compelling ad copy to scroll-stopping visuals, develop targeted content that captures attention and drives conversions.
Both projects are laser-focused on their core purpose, with improved writing quality and better image prompts for your social campaigns.
7-Day Content Calendar
Need a focused week of great content? We've created a streamlined version of our popular 30-day calendar that helps you craft platform-perfect posts using smart content pillars and audience insights.
IMPROVED STUFF!
Creative Brief
Based on always-helpful customer feedback, we've supercharged our exploration of cultural forces and trends that shape both brand meaning and audience behavior.
Plus, Creative Thought Starters now pack more punch with deeper insights. Oh, and by popular demand, you'll now get a final compiled brief at the end of each project.
4Cs Strategy
Time to get laser-focused! We've added Single-Minded Messages to each of the 4Cs phases (Company, Customer, Category, Culture), making sure each brings its own unique perspective to your strategy.
No more overlapping insights—just clear, distinct thinking that builds your strategic foundation.
30-Day Content Calendar
Good news for all you calendar planners! We've fixed that pesky date issue, so now you'll get accurate special calendar dates within 60 days of "today."
Plus, we've leveled up the image prompts to help you create more thumb-stopping content. Your social feeds will thank us later!
Business Brief
Your single-minded messages are now more, well... single-minded! We've fine-tuned the development process to help you cut through the clutter and get to the strategic heart of your business challenge faster. Because who doesn't love clarity?
These updates represent our ongoing commitment to making your work not just easier, but genuinely enjoyable. We're transforming the way creative professionals work, one feature at a time.
Ready to see these updates in action? Login or Get a Free Demo!