The Response Brief Remedy transforms RFP insights into a comprehensive creative brief, giving your team multiple strategic "ways in" to build a sharp and creatively fertile creative brief. This project delivers a strategically sound launching pad for developing standout campaign concepts.
Agents In This Project: Project Manager • Director of Strategy
🔍 Who is Response Brief Remedy For?
Agency Strategists: Develop compelling strategic options to select, perfect and refine, transforming RFP requirements into clear, actionable strategic direction.
Pitch Team Leaders: Get a comprehensive brief that aligns all team members around a unified strategic vision while providing multiple creative approaches.
Creative Directors: Get your team moving on creative concepts faster with a sharp brief that provides multiple creative territories to explore.
Getting Started
- Create a new project and select "Response Brief Remedy" from the RFP category.
- Name your project and select your brand to maintain organization across all your RFP projects.
- Paste the full RFP document into the project briefing area along with any additional context.
For best results, have these ready:
- The complete RFP document
- Your Strategic Market Analysis summary (completing this project first is highly recommended)
- Initial strategic direction or approaches your team has discussed
- Brand guidelines, "About Us" content, or relevant case studies
- Examples of past successful campaigns or approaches that have resonated with similar clients
Features & Highlights
- Deep Audience Understanding: Gain insights into target demographics, behavior patterns, and cultural contexts that help your RFP response speak directly to client needs.
- Multiple Strategic Approaches: Get a range of distinct strategic directions, each with a unique insight, single-minded message, and supporting proof points to provide different creative territories.
- Creative Thought Starters: Get jumping off points for your creative team that bring the strategy to life (warning - you may annoy creative with how good they are! ;)
- Final Creative Brief document: A creative brief that is ready to go, formatted in collaboration with top strategists.
Tips & Tricks
- Start by completing the RFP Checkup and Strategic Market Solution to build a robust foundation for your brief.
- When reviewing the three strategic approaches provided, look for the one that not only addresses the client's stated needs but also creates unexpected differentiation for your agency. As always you can edit in-line to push things further or pull them back.
- Use the final compiled brief as the foundation for your Creative Response Treatment to ensure seamless progression from strategy to creative execution.
- Be Kind, Please Refine: As always if you find that an output isn't what you're looking for and you want to clarify, improve or provide more information, simply click Edit to make changes in-line, or Refine to have the platform make changes for you.
Sample Case Study
A boutique agency was responding to an RFP from a luxury automotive brand looking to launch an electric vehicle to a younger demographic.
The team used Response Brief Remedy to develop their strategic approach. Among the insights revealed was a surprising tension: target consumers were environmentally conscious but found current eco-friendly messaging patronizing and performative.
From the strategic approaches provided, the team selected one centered on "Embracing power without apology" – positioning environmental responsibility as an evolution of performance rather than a compromise.
The resulting brief led to a campaign concept that celebrated the vehicle's acceleration and handling while subtly highlighting its sustainability credentials, distinguishing it from competitors' greenwashing messaging that the audience had grown cynical toward.
Ready to go?
Explore our RFP Strategy video tutorials [Coming Soon] or connect with our support team to get the most from your creative development.