The Creative Response Treatment delivers a range of breakthrough campaign concepts using distinct creative approaches to RFP responses. This project provides integrated campaign ideas with video scripts and visual concepts that give your team multiple creative options to win more pitches.
Agents In This Project: Project Manager • Director of Strategy • Creative Director • Copywriter
🔍 Who is Creative Response Treatment For?
Creative Directors: With limited time, you want good creative options. This project gives you multiple strategic starting points to develop your best work, faster.
Pitch Team Leaders: RFPs put huge pressure on your team in terms of resource strain. You don't need to sacrifice existing client work, and RFPs can now be your advantage with this tool.
Copywriters and Art Directors: Pitches are stressful. This is here to help you get to the high-quality creative ideas that win pitches and make careers.
Getting Started
- Create a new project and select "Creative Response Treatment" from the RFP category.
- Name your project and select your brand to maintain organization across all your RFP projects.
- Paste the full RFP document into the project briefing area along with any additional context.
For best results, have these ready:
- The complete RFP document (for an additional privacy precaution, remove the name of the RFP issuer)
- Your Response Brief summary (completing this project first is highly recommended)
- Initial creative thoughts or territories your team wants to explore
- Inspiring case studies or campaigns that achieved the kind of impact you're aiming for
Features & Highlights
- Multiple Creative Approaches: Get distinct campaign concepts—Brand Act, Cultural Impact, Visual Provocation, World-Flipping, and Better Way—each offering a different creative territory to explore.
- Complete Campaign Expression: Each concept includes strategic elements, manifestos, visual executions, and video scripts showing how the campaign would come to life across channels.
- Final Concept Summary: Receive a comprehensive overview of all creative territories in one place, making it easy to compare approaches and select your winning direction.
Tips & Tricks
- As always, if you want an idea to be more risk-taking, funny or heartfelt, simply click Edit to make changes in-line, or Refine to have the platform make adjustments for you.
- Start by completing the Response Brief Remedy to build a creative brief for your campaign concepts.
- Mix and match elements from different concepts if you see interesting combinations. The platform gives you creative starting points that you can push further, pull back, or blend together.
Sample Case Study
A specialty food brand was responding to an RFP for a new line of plant-based meat alternatives.
The team used Creative Response Treatment to explore different creative territories. The World-Flipping concept delivered a provocative approach that completely inverted the category convention.
Rather than apologizing for not being "real meat" like competitors, the campaign presented a parallel universe where plant-based had always been the standard, with taglines like "The original protein source since the beginning of time" and "No, we don't taste like animals. Why would we want to?"
The campaign featured historical re-imaginings—cave paintings of hunters gathering plants and vintage-style ads where animal products were positioned as the novel, questionable option.
This perspective flip differentiated the brand from competitors still trying to convince consumers their products were "just like meat." The client praised the approach for giving them a confident stance that resonated with both committed vegetarians and curious flexitarians.
Ready to go?
Explore our RFP Strategy video tutorials [Coming Soon] or connect with our support team to get the most from your creative development.